What is Revaly
Revaly engineers higher approval rates — so fewer subscribers churn over a payment.
Revaly sits at the exact moment of authorization, using payment network intelligence and ML to optimize every request before it reaches the gateway. When prevention isn't enough, intelligent recovery brings back the subscribers who wanted to stay.
How it works
Revaly Approval Platform
From the moment a payment is submitted to final recovery — every stage is engineered to maximize revenue.
Revaly Approval Platform (RAP)
1. Payment Submitted
Merchant
2. Pre-Auth Optimization
Protect
3. Gateway Decision
Issuer
4. Post-Decline Recovery
Recover
1. Payment Submitted
Merchant sends payment request via API or supported integration. Revaly validates and creates a traceable payment record from the start.
2. Pre-Auth Optimization
Before the request reaches the gateway, Revaly optimizes it: standardizing address and text fields, refreshing stored card credentials, and shaping payloads to meet gateway-specific requirements.
3. Gateway Decision
Revaly submits the authorization. The gateway returns approval or decline, and Revaly captures the response signals for decisioning and reporting.
4. Post-Decline Recovery
If declined, Revaly evaluates what's recoverable. Eligible actions run inline within a strict latency budget, or get scheduled asynchronously based on timing strategy.
Customer proof
Subscription leaders
see it firsthand.
"Before Revaly, we were always below benchmark on recurring approvals. Now we're way above. Implementation was fast and painless — Revaly slotted into our system without disruption."
Recovery rates improved 20–35% across all markets
Yanick Gianesin
Payments & Risk Manager
Immunotec
"We were treating every failed payment the same way. The problem is they're not. My only regret is not looking at our retry logic sooner — I know exactly how much we left on the table."
Single-digit to double-digit recovery rates · Millions in annual impact
Nick Reshamwalla
VP of Engineering & Data
Dollar Shave Club
"There's not much else that can impact your retention metrics as much as this. A small percentage increase is a huge incremental jump in revenue."
15% more recovered revenue
Renee Harshey
Marketing Director
Adaptive Health
"Revaly proved that even small changes on the back end can make a big difference in donor retention. Revaly has definitely earned their place in our program."
Recurring approvals from 74% → 91% · 27% recovery rate
Monica Muten
VP Direct Response Marketing
Special Olympics
Works with your stack
Go deeper
Worth reading.
Your Churn Dashboard Is Lying to You
Why the distinction between voluntary and involuntary churn changes everything about how you measure retention.
Read
Getting Higher Credit Card Approval Rates
What merchants actually need to know about approval rate optimization — and what most get wrong.
Read
Approvals by Design
Why Payment Performance Management is the next growth engine for subscription businesses.
ReadSee what this looks like for your business.
We'll show you where your approval rate stands, what you're losing to preventable declines, and what the math looks like with Revaly.
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