Payment performance for DTC brands built on repeat customer value

Keep more customers past the first purchase.

You paid to acquire them. You earned their trust. Don't lose them to a failed charge.

Revaly helps DTC brands prevent payment failures, recover more recurring revenue, and extend customer lifetime value across subscriptions, replenishment orders, and repeat purchases.

Find your recoverable revenue

Protecting recurring revenue for DTC brands

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The problem

Your customers didn't cancel. Their payment failed.

The first purchase is only the beginning. Your growth depends on what happens next: the renewal, the replenishment order, the second purchase, and every billing cycle after that.

But a customer can still want your product and disappear because:

Their card expired or was replaced.
Billing information created an avoidable mismatch.
A bank or gateway rejected a legitimate transaction.
A payment timed out or received a soft decline.
A generic retry schedule failed to recover the charge.
A customer never saw—or ignored—a poorly timed recovery message.

The result looks like churn. But the customer may never have chosen to leave.

The platform

Protect the customer value behind every charge.

Revaly improves payment performance before a charge fails, when a transaction is at risk, and after recovery is required.

How it works

Payment performance before, during, and after every charge.

Explore how Revaly intervenes at each stage of the recurring billing cycle to keep revenue on track.

Legitimate charges can fail before they reach a true approval decision.

Revaly helps clean up the transaction before authorization by:

  • Keeping card credentials current.
  • Correcting incomplete or poorly formatted billing data.
  • Structuring payment requests for each gateway.
  • Adding payment history and trust context.
  • Strengthening the payment signal sent to the gateway, network, and issuer.

Result: More legitimate charges are approved before they become failed payments.

The DTC opportunity

Make more of every customer you acquire.

You paid to acquire the customer. Your margin is created through the orders and billing cycles that follow. Revaly helps DTC brands protect the path from first purchase to long-term customer value.

Protect the second order

Convert more first-time buyers into repeat customers.

Protect replenishment

Keep subscriptions, autoship orders, and recurring product deliveries moving.

Protect customer lifetime value

Recover the future revenue behind the failed charge—not just the transaction itself.

Protect growth efficiency

Make your acquisition investment work harder by reducing payment-driven churn.

Built for brands across

Health and wellnessBeauty and personal careFood and beveragePet productsHousehold essentialsFitness and performanceApparel and lifestyleTelehealth and recurring care

Proof and assessment

Protect the revenue you already paid to acquire.

Revaly helps DTC brands replace blind retries with intelligent payment performance.

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45% more recovery than its internal system.

Smarter recovery strategies helped Hooked on Phonics improve subscription profitability, increase customer lifetime value, and outperform its existing recovery process.

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A 15% lift in recovered payments.

Adaptive Health used six months of transaction data to identify revenue lost through failed payments. After partnering with Revaly, the company improved recovery rates by approximately 15% in its first division. Each recovered customer generated approximately three additional billing cycles.

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78% more recovered revenue.

Dollar Shave Club increased its recovery rate from 8.2% to 14.6% with Revaly, unlocking millions in additional annual recovered revenue.

Additional customer outcomes

69%
ClinicSense logo
ClinicSenseRecovery increased by 69%, from 38% to 64%.Read the story
20–35%
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ImmunotecRecovery rates improved by 20–35% across markets.Read the story

Integrations

100+ integrations. Zero disruption to your stack.

Connect Revaly to the platforms your DTC brand already runs on — Shopify, Recharge, Bold, Skio, Stripe, Braintree, and 100+ billing, CRM, and gateway integrations. No migrations, no engineering lift, live in days.

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FAQ

Questions, answered.

It plugs in. Revaly works alongside your existing stack — Shopify, Recharge, your payment gateway and processor — with no rip-and-replace. You keep your current checkout and billing setup; Revaly adds prevention and recovery on top of it.

Don't let a failed charge erase your CAC.

Your customer may still want your product. Revaly helps you prevent the failure, recover the revenue, and keep the customer purchasing for longer.

Get in touch

See what payment performance can unlock

Tell us about your DTC brand and we'll show you where failed payments may be affecting your revenue, retention, and customer lifetime value.

Revaly

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