Platform Explainer

The Revaly Approval Platform

See how Revaly maximizes first-attempt approval rates for subscription businesses, reducing involuntary churn and driving predictable revenue growth.

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The Problem

Subscription businesses lose 5–10% of revenue to preventable payment failures, and most never know it.

Most declines arrive with little more than a generic response code. Without issuer context, your system retries the same request unchanged, and subscribers churn before the root cause is ever identified. Traditional infrastructure treats declines as dead ends — yet the majority are recoverable with the right payment intelligence.

13%

avg. payment failure rate

Up to

70%

of failures are soft declines

54%

of declines are recoverable

How We Solve It

Revaly sits between your payment stack and the card networks — optimizing every request before it reaches the gateway and executing intelligent recovery when an issuer declines.

→

Step 1

Payment Submitted

Merchant sends recurring charge via API or integration

⚡

Step 2

Pre-Auth Optimization

Revaly enriches & optimizes the request before it hits the gateway

◉

Step 3

Gateway Decision

Issuer approves or declines — every signal is captured

↺

Step 4

Post-Decline Recovery

Revaly's intelligent retry & outreach wins back recoverable revenue

Outcomes

Our results speak for themselves. By optimizing the payment process end to end, our clients achieve:

+0.41%

Approval Rate Lift

Translates to hundreds of thousands in recovered ARR

10%

Revenue Growth

Typical revenue uplift for customers on RAP

Zero

Payback Period

Recover more than you pay in fees, from day one

7–10×

Expected Return

Revenue recovered exceeds platform cost by a wide margin

Works with your stack

Now let's find your numbers.

Tell us about your subscription business and we'll benchmark your first-attempt approval rate, quantify what involuntary churn is costing you, and show you exactly where that predictable revenue growth is hiding.