The Growth Lever You're Ignoring: How Adaptive Health Unlocked 15% Lift Through Recovered Payments

Renee Harshey isn't a payments person. She's a marketer who owns recurring revenue, and that's exactly why she went looking where most teams don't. At Adaptive Health, she saw an opportunity hiding inside the churn numbers that nobody had modeled yet. Armed with six months of transaction data and one analyst, she ran the numbers, built the business case, and kept pushing until leadership agreed to a test. The test proved out: a 15% improvement in payment recovery rates, with three additional billing cycles captured per recovered customer.

In this session, she and Darryl Hicks walk through what it took to get there, what changes when you get access to data you could never generate on your own, and why the next decade of payments looks less like recovery and more like prevention.